Ian and Will created 10 Cases to transform their passion for wine into a career. They spent many months each year visiting vineyards and carefully curating a list of the best wines they found. Drop was built to share their choices with a wider community, but they wanted to maintain their values despite the digital transition.

Featuring zero algorithmic curation and Drop builds trust through its brand, enabling customers to experience a sense of discovery. After selections are made, the app meets modern expectations for simple, efficient payment and delivery.

Drop was developed from the ground up as a collaboration between 10 Cases & Hackmasters. We iterated, tested and developed the desired user experience and implemented the design in preparation for technical development. Since its conception in 2016, Hackmasters has continued to support Drop’s growth. Today, Drop is delivering the sommelier curated selection to thousands of customers in London. 

Visit the website, download the app or read a review.