Eclective brings together temporal communities of drivers and invites them to share their music, creating an authentic, crowd-created radio platform. 

Each driver selects their song at the start of their journey, as they travel they collect geo-located sound tracks from other drivers, choosing to collect or leave tracks as they go. The music they find should reflect the mood of the community, fluctuating by time of day, weather, and day of the week.

Eclective makes sure to keep drivers safe with a range of features designed to contextually limit the potential distraction of music, discretely warn users of traffic and provide a purely verbal interaction so drivers can keep their hands on the wheel. 

FEATURES

CONNECTED CAR HACK

A leading automated brand collaborated with Hackmasters to build products and experiences that facilitated efficient and safe driving, over the course of 5 days, 3 teams built, branded and presented 3 concepts which the client has developed internally.

As well as managing Eclective’s team, I was part of the team designing and implementing the hack. The briefs for the hack were built after stakeholder workshops, interviews and market research. 

Eclective was first presented in November 2015.