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Circularity challenges traditional notions of ownership. Why own a device that you plan to sell or responsibly recycle within a few years?

Spring shifts the focus to access, rather than ownership. Technology serves as an enabler, a tool connecting consumers to friends, education, entertainment, and more. Unfortunately, conventional methods of access involve expensive and restrictive elements, such as long-term payment plans, high up-front costs, slow and intricate repair processes, and diminishing performance, creating friction for consumers.

Spring offers an alternative; flexible subscription to refurbished tech. The service provides complete freedom to swap or stop subscriptions any time, all facilitated by a network of drop-off pods and reusable pouches.

As Product Lead, I was responsible for validating and expanding Spring’s value proposition in order to ensure a lean and targeted launch in the market. My team was tasked with creating a series of experiments, trials, research activities and prototypes to build evidence of market traction in order to secure further investment.

Achievements & Highlights

• Led a team of two designers and two UX researchers as a Product Lead, orchestrating the development and validation of Spring’s circular tech subscription store and service propositions.

• Designed a comprehensive, boot-strapped, e-commerce journey to successfully onboard Spring’s initial 50 customers, validating the commercial viability of the proposition in the market. 

• Created a parallel store journey, allowing customers to engage in service proposition trials and receive discounts, providing an invaluable avenue for ongoing research and refinement.

• Crafted an agile roadmap and collaborated with legal, commercial, and operational stakeholders to gather feedback, adapt UX strategies, refine design elements, and optimise marketing approaches in response to emerging barriers and opportunities.

• Directed a team of two designers through three prototype testing cycles, defining Spring’s MVP solution and uncovering emerging design challenges.

• Guided two UX researchers in conducting diverse, targeted research initiatives encompassing circularity, pricing strategies, premium subscription options, audience segmentation, and market entry pathways.

• Cultivated a wait list of 1000 customers to trial propositions, conduct smoke tests, and cultivate an early adopter community, bolstering support for trial launches.

Want to know more? Visit Spring.co.uk to try out sustainable tech subscriptions for yourself!